Sell Your Herd — Two Ways to Go Direct

You raised them right.
We'll help you sell them right.

Whether you want to build your own DTC brand or hand us the animals and let us handle the rest — there's a path here for your operation.

One standard applies to both. No exceptions.

I Want Marketing Help ↓ Handle Everything for Me ↓
Our Standard — Non-Negotiable

We only work with operations that raise animals the right way.

No added hormones. No routine antibiotics. No exceptions.

The families buying directly from ranchers are doing it because they want to know what's in their food. They're trusting the rancher — and they're trusting us. We take that seriously. If your operation uses added hormones or routine antibiotics, we're not the right fit. There are plenty of other marketing agencies that will take your money. We're not one of them.

If your animals are raised clean — NAE, no added hormones, healthy land and practices — then everything we do is built to tell that story and get it into the hands of people who are already looking for it.

✓ No Added Hormones
✓ No Antibiotics Ever (NAE)
✓ Healthily Raised
Which Path Fits You?

Two ways to go direct. One mission.

Pick the path that fits where your operation is right now. You can always change direction as you grow.

Available Now

Build Your Own DTC Brand

You handle your own processing and fulfillment. We build and run your marketing — website, email list, campaigns, buyer outreach — so your product gets in front of the right families.

  • Custom DTC website built for your operation
  • Email list and automation set up from scratch
  • 90-day launch plan with buyer outreach
  • Ongoing campaigns, content, and buyer development
  • Monthly reporting and strategy
  • You keep every dollar you sell
See Full Details ↓
Launching — Join the Waitlist

Hand Us Your Herd. We Handle Everything.

You raise the animals to our quality standard and deliver them. We handle USDA processing, packaging, cold storage, fulfillment, and shipping — direct to families. You share in the profit without building any infrastructure.

  • No cold storage, packaging, or shipping to manage
  • No DTC website or email list required
  • USDA processing coordinated and managed
  • Shipped direct to consumers under your brand
  • You earn DTC margins — we handle the operation
  • NAE and No Hormones required — no exceptions
Join the Founding Rancher Waitlist ↓
Track 1 — Agriculture Marketing Agency

Full-stack DTC marketing, built and run for you

You have the animals, the land, and the story. You need the buyers, the systems, and the ongoing campaigns to reach them. That's exactly what we build.

🌐

Custom DTC Website

Built for your operation — not a template. Designed to convert visitors into pre-orders. Your story, your product pages, your buy flow.

✉

Email List + Automation

Opt-in forms, welcome sequences, pre-order announcements, and re-engagement campaigns — fully built and running before you launch.

📈

90-Day DTC Launch Plan

A structured plan to get your first direct buyers, first pre-orders, and first waiting list — within 90 days. Includes buyer outreach scripts and channel strategy.

📣

Ongoing Content + Campaigns

Monthly email campaigns, social content, and buyer outreach — done for you. Your audience stays warm between runs so every batch has buyers ready.

👥

Buyer Network Development

We identify and pursue direct buyer relationships — local families, restaurants, buying clubs, CSA customers — that convert to high-margin, repeat DTC accounts.

📊

Monthly Reporting + Strategy

Clear reports on what's working: list growth, open rates, conversions, and DTC revenue. Plus a monthly strategy call to stay aligned with your processing schedule.

Agriculture Marketing Agency — Full Package

Everything to take your operation direct

$5K
Onboarding (one-time)
+
$3K
Per month, ongoing

What's included

  • Custom DTC website built for your brand and animals
  • Email platform setup and all automations configured
  • 90-day launch plan with buyer outreach scripts
  • Monthly content, campaigns, and buyer development
  • Monthly reporting and strategy call
  • No commission on your sales. No equity. You keep everything you sell.
Get In Touch →
Most ranchers cover the monthly retainer with one additional animal sold DTC per month.
Track 2 — Back 40 Logistics

You raise them. We handle everything else.

For ranchers who want DTC margins without DTC infrastructure — and for smaller operations where building the full marketing machine doesn't make sense yet.

Back 40 Logistics — Founding Rancher Program

Your animals. Our operation. Families at the table.

You deliver animals that meet our quality standard — NAE, no added hormones, healthily raised. We handle everything downstream: USDA processing, packaging, cold storage, fulfillment, and shipping direct to families. You earn direct-to-consumer margins without building a single piece of infrastructure.

1

You raise them to standard

NAE. No added hormones. Healthily raised. That's the entry requirement. If your animals meet it, we want to talk.

2

We receive your herd

You deliver. We coordinate the rest — processing scheduling, transport logistics, and intake.

3

We process, package, and store

USDA-inspected processing, vacuum-packed, labeled, and into cold storage. Your brand on the product throughout.

4

We fulfill and ship to families

Direct to consumers who are already looking for exactly what you raised. Orders packed, cold-chain maintained, shipped.

5

You share in the profit

You earn the DTC premium — not the auction price — minus our processing, fulfillment, and operational costs. You keep the majority. We take a share for running the operation.

Why this beats the auction: A 1,200-lb steer that brings $1,100–$1,400 at auction can generate $5,400–$7,000 in direct-to-consumer revenue. After processing, packaging, fulfillment, and our share — you net $2,500–$4,000 more per head than auction. Without touching a single shipping box.

Join the Founding Rancher Waitlist
We're building this now. Founding ranchers get first access, first pricing, and direct input into how the program works. Tell us your name and email — we'll be in touch.
You're on the list. We'll be in touch when founding rancher spots open. ✓
The Standard

Who we work with — and who we don't

This isn't gatekeeping for the sake of it. It's about the families on the other end of every shipment. They deserve to know what they're getting. So do we.

We work with operations that...

  • Raise animals with No Antibiotics Ever (NAE)
  • Use no added hormones or growth promotants
  • Can stand behind the story of how their animals are raised
  • Want to build a direct relationship with the families who eat their product
  • Are serious about DTC — not looking to dabble
  • Are willing to invest in doing this right

We don't work with operations that...

  • Use added hormones or growth promotants — period
  • Use routine antibiotics (therapeutic only is acceptable with documentation)
  • Can't speak honestly to how their animals are raised
  • Are looking for the cheapest option regardless of fit
  • Want to market claims they can't actually back up
  • Treat this as a one-time transaction rather than a long-term business
Common Questions

Straight answers

Track 1 (Agriculture Marketing Agency) is for operations that already have — or are building — their own processing and fulfillment. We handle your marketing end-to-end: website, email, campaigns, buyer outreach. You run your operation. We find and retain your buyers.

Track 2 (Back 40 Logistics) is for operations that don't want to manage processing, packaging, or shipping at all. You bring the animals to our quality standard, we handle everything downstream, and you earn DTC margins without building any infrastructure.
Because the families buying direct beef are doing it specifically for these reasons. They're paying a premium — often 2–3x commodity price — because they want to know exactly what they're eating. If we help market beef that doesn't meet these standards, we break that trust. We're not willing to do that. The quality gate protects the buyers, protects your brand, and protects ours.
We're building the infrastructure now. The founding rancher waitlist gives you first access when spots open, and founding ranchers get input into how the program is structured. We're not putting a hard launch date on this — we'd rather do it right than do it fast. Join the waitlist and we'll keep you updated directly.
Yes, and that actually makes a lot of sense for growing operations. Start with the AMA marketing track to build your brand and buyer list. When Back 40 Logistics launches, you'll have an established audience that the logistics program can serve — and we'll already know your operation. The two tracks are designed to work together.
No. The Agriculture Marketing Agency charges a flat onboarding fee and a flat monthly retainer. We do not take commission on your sales, a percentage of revenue, or any equity in your operation. Your customers and your revenue are yours.
The marketing track (AMA) is best suited for operations finishing 15+ head per year for the DTC channel — below that, the math on a $3K/month retainer is harder to justify. If you're smaller, the Back 40 Logistics track is likely a better fit — you don't need the volume to make our infrastructure worth it, because we're spreading that overhead across multiple operations. Join the waitlist and tell us about your operation.
Let's Talk

Not sure which path fits?

Tell us about your operation — how many animals, what you're raising, where you are on processing. We'll tell you straight which option makes more sense for you right now.

Get In Touch →

Or email us directly: hello@sellyourherd.com