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Terms of Service

Effective Date: April 1, 2026  ·  Last Updated: April 2026

1. Agreement to Terms

These Terms of Service ("Terms") govern your access to and use of sellyourherd.com (the "Site") and any content, tools, or services offered through the Site. By accessing or using the Site, you agree to be bound by these Terms. If you do not agree to these Terms, do not use the Site.

The Site is operated by Agriculture Marketing Agency ("Company," "we," "us," or "our"). These Terms constitute a legally binding agreement between you and the Company.

2. Use of the Site

You may use the Site for lawful purposes only. You agree not to:

  • Use the Site in any way that violates applicable federal, state, local, or international law or regulation.
  • Transmit any unsolicited or unauthorized advertising or promotional material (spam).
  • Engage in any conduct that restricts or inhibits anyone's use or enjoyment of the Site, or that could harm us or the Site's users.
  • Use any robot, spider, scraper, or other automated means to access the Site for any purpose without our express written permission.
  • Attempt to gain unauthorized access to any portion of the Site, other accounts, computer systems, or networks connected to the Site.
  • Impersonate or misrepresent your affiliation with any person or entity.

We reserve the right to terminate your access to the Site at any time, for any reason, without notice.

3. Content and Free Resources

The Site provides free educational content, tools (including the DTC Calculator), and downloadable resources (including the Rancher's DTC Playbook) for informational purposes only.

No professional advice. Nothing on this Site constitutes legal, financial, accounting, veterinary, or agricultural regulatory advice. The information provided is general in nature and intended for educational purposes. Before making business decisions based on any information from this Site, you should consult qualified professionals appropriate to your situation.

No guarantees on results. We make no representation or warranty that any strategy, tool, or advice on this Site will produce specific results for your operation. Agricultural markets, processing costs, consumer demand, and individual operations vary significantly. The DTC Calculator and other tools use estimates and averages — your actual results may differ materially.

Calculator accuracy. The Herd Value Calculator is provided as an estimation tool only. All figures are based on industry averages and publicly available data as of the date noted in the calculator. Commodity prices change. Processing costs vary by region and processor. Cold-chain shipping costs vary by distance and carrier. You should verify all cost inputs with your own processors, carriers, and market contacts before making decisions.

4. Intellectual Property

All content on the Site — including text, graphics, logos, images, the Rancher's DTC Playbook, the DTC Calculator, and all other materials — is owned by Agriculture Marketing Agency or its content suppliers and is protected by United States and international copyright, trademark, and other intellectual property laws.

You are granted a limited, non-exclusive, non-transferable license to access and use the Site and its content for your personal, non-commercial use. This license does not permit you to:

  • Reproduce, distribute, publish, or sell any Site content without prior written permission.
  • Modify, create derivative works from, or reverse-engineer any part of the Site.
  • Remove any copyright, trademark, or other proprietary rights notices.
  • Use any content from this Site to create a competing resource, course, playbook, tool, or service.

The name "Sell Your Herd," "Agriculture Marketing Agency," associated logos, and taglines are trademarks of Agriculture Marketing Agency. You may not use these marks without prior written permission.

5. User Submissions

If you submit any content to us through contact forms, email, or other means (including feedback, questions, or ideas), you grant us a non-exclusive, royalty-free, worldwide, perpetual license to use, reproduce, and incorporate that content in our business, without compensation to you. We will not disclose personally identifiable submissions publicly without your consent.

6. Third-Party Links and Services

The Site may contain links to third-party websites, tools, or services (including booking links, processor directories, or payment platforms). These links are provided for convenience only. We do not endorse, control, or accept responsibility for any third-party content, services, or privacy practices. Your interactions with any third-party site or service are governed by that party's terms and privacy policy.

7. Disclaimer of Warranties

THE SITE AND ALL CONTENT, TOOLS, AND RESOURCES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that the Site will be uninterrupted, error-free, or free of viruses or other harmful components. We do not warrant the accuracy, completeness, or usefulness of any information on the Site.

8. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT WILL BACK 40 MARKETING, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR CONTRACTORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF DATA, BUSINESS INTERRUPTION, OR LOSS OF GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SITE OR ITS CONTENT, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL LIABILITY TO YOU FOR ANY CLAIM ARISING FROM YOUR USE OF THE SITE WILL NOT EXCEED ONE HUNDRED DOLLARS ($100.00).

Some jurisdictions do not allow the exclusion or limitation of certain warranties or liabilities. In such jurisdictions, our liability will be limited to the greatest extent permitted by law.

9. Indemnification

You agree to indemnify, defend, and hold harmless Agriculture Marketing Agency and its officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising from or related to your use of the Site, your violation of these Terms, or your violation of any third-party rights.

10. Email Communications

By submitting your email address on the Site, you consent to receiving emails from us as described in our Privacy Policy. By using the Agriculture Marketing Agency agency services, you agree to receive service-related communications. You may opt out of marketing emails at any time using the unsubscribe link in any email. See our Privacy Policy for full details.

11. Governing Law and Dispute Resolution

These Terms are governed by and construed in accordance with the laws of the State of Utah, without regard to its conflict of law provisions. Any dispute arising under or relating to these Terms or your use of the Site will be resolved exclusively in the state or federal courts located in Washington County, Utah, and you consent to personal jurisdiction in those courts.

You agree that any claim or cause of action arising from or related to these Terms must be filed within one (1) year after the cause of action arose, or it will be forever barred.

12. Changes to These Terms

We reserve the right to modify these Terms at any time. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of the Site after the effective date of the updated Terms constitutes your acceptance of those changes. We encourage you to review these Terms periodically.

13. Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Agriculture Marketing Agency with respect to the Site and supersede all prior or contemporaneous understandings, agreements, representations, and warranties regarding the same.

14. Contact

If you have questions about these Terms, contact us at:

Sell Your Herd / Agriculture Marketing Agency
Email: hello@sellyourherd.com

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