Privacy Policy

1. Who We Are

Sell Your Herd is operated by Agriculture Marketing Agency ("we," "us," or "our"). Our website is located at sellyourherd.com. We provide free educational resources, tools, and done-for-you marketing services for ranchers and agricultural producers. You can contact us at hello@sellyourherd.com.

2. What Information We Collect

We collect information you provide directly to us and information collected automatically when you use our site.

Information you provide:

• Name and email address when you download the Rancher's DTC Playbook or sign up for our email list via any opt-in form on this site.
• Name, email, and message when you submit our contact form.
• Additional details you choose to include in contact form messages (e.g., your operation type, location, questions).

Information collected automatically:

• Usage data: Pages visited, time on site, referring URL, browser type, and device type. This data is collected in aggregate and not linked to your identity unless you've submitted a form.
• Cookies and similar technologies: We use cookies to remember preferences and to understand how visitors use our site. See Section 5 below for more on cookies.
• IP address: Automatically logged by our hosting provider for security and diagnostic purposes.

We do not collect payment card information directly. Any payment processing is handled by third-party processors subject to their own privacy policies.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To deliver the Playbook and other free resources you requested via email.
• To send you email communications relevant to direct-to-consumer ranching — new articles, tools, guides, and occasional offers for our Agriculture Marketing Agency services. You can unsubscribe from any marketing email at any time using the unsubscribe link at the bottom of every email.
• To respond to contact form submissions and answer your questions.
• To improve our site and content based on how visitors interact with it.
• To comply with legal obligations if required by applicable law.

We do not use your information to make automated decisions that have legal or significant effects on you.

4. How We Share Your Information

We do not sell, rent, or trade your personal information to any third party.

We may share your information in limited circumstances:

• Service providers: We use third-party platforms to send email (such as GoHighLevel or similar CRM/email marketing tools). These providers process data on our behalf under data processing agreements and are not permitted to use your data for their own marketing purposes.
• Legal requirements: We may disclose your information if required by law, regulation, or valid legal process, or to protect the rights, property, or safety of our users or the public.
• Business transfers: If Sell Your Herd or Agriculture Marketing Agency is acquired, merged, or sold, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our site before your data is transferred and becomes subject to a different privacy policy.

5. Cookies

Cookies are small text files stored on your device by your browser. We use cookies for the following purposes:

• Essential cookies: Required for the site to function. These cannot be disabled.
• Analytics cookies: Help us understand how visitors use the site so we can improve it. We may use tools like Google Analytics for this purpose. Google Analytics data is anonymized and aggregated.
• Marketing cookies: If you came to our site from a paid advertisement, a cookie may be set to help us measure the effectiveness of that ad. We do not use this data to build individual advertising profiles.

You can control cookies through your browser settings. Disabling cookies may affect some site functionality. Most browsers also allow you to opt out of analytics tracking; see your browser's help documentation for instructions.

6. Email Marketing and Opt-Out

When you provide your email address to receive the Rancher's DTC Playbook or any other resource, you are consenting to receive emails from us. These may include the requested resource, follow-up educational content, and occasional promotional messages about our marketing services.

You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link in any email we send. After unsubscribing, you may still receive transactional emails (such as a reply to a direct message you sent us).

7. Data Retention

We retain your personal information for as long as your email subscription is active and for a reasonable period thereafter. If you request deletion of your data, we will remove it from our active marketing lists within 10 business days, subject to any legal retention requirements.

To request deletion of your data, email us at hello@sellyourherd.com with "Data Deletion Request" in the subject line.

8. Your Rights

Depending on your location, you may have the following rights with respect to your personal information:

• The right to access the personal data we hold about you.
• The right to correct inaccurate data.
• The right to request deletion of your data.
• The right to opt out of marketing communications at any time.
• For California residents: rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to know whether it is sold or disclosed and to whom, and the right to opt out of the sale of personal information. We do not sell personal information.

To exercise any of these rights, contact us at hello@sellyourherd.com.

9. Children's Privacy

Our site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has submitted personal information to us, we will delete it promptly. If you believe a child has provided us with personal information, contact us at hello@sellyourherd.com.

10. Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, or destruction. These measures include use of secure, reputable third-party email and CRM platforms, and limiting access to personal data to personnel who need it to carry out their responsibilities.

No method of transmission over the Internet is 100% secure. We cannot guarantee absolute security of information transmitted to or from our site.

11. Third-Party Links

Our site may contain links to third-party websites (for example, a Calendly booking page for Agriculture Marketing Agency discovery calls). This Privacy Policy applies only to sellyourherd.com. Third-party sites have their own privacy policies, which we encourage you to review.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email. Your continued use of the site after changes become effective constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your personal information, contact us at:

Sell Your Herd / Agriculture Marketing Agency
Email: hello@sellyourherd.com