Free Download
Sell Direct to Families Roadmap:
Your Step-by-Step Path from Auction to Direct
A plain-spoken, numbers-first guide for ranchers ready to stop selling at commodity prices
and start reaching buyers who want exactly what you raised.
No fluff. Just the roadmap.
What's inside the Roadmap
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Pricing your animal right for DTC
The full yield math from live weight to retail cuts. How to set a price your buyers will pay — and that actually covers your cost. Includes blended pricing by cut category.
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Finding your first 10 direct buyers
Where they are, how to reach them, and what to say. Most of them are closer than you think — and none of this requires a website or a social following on day one.
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Setting up your processing chain
How to find and work with a USDA-inspected processor, what lead times look like, how to lock in slots, and what questions to ask before you commit an animal.
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Building a waiting list before your animals are ready
How to take deposits, manage expectations, and build a list that makes your next run pre-sold before the animal hits the floor. Includes a simple pre-order script.
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The DTC math that actually works
Side-by-side comparison of auction net vs. DTC net after every variable cost. The number that changed how ranchers look at their operation — and why the gap is bigger than most expect.
Who this is for
- Cattle ranchers selling 5–200 head per year
- Hog / heritage pork producers ready to go beyond the specialty buyer
- Lamb and sheep farmers with premium product getting commodity prices
- Anyone who has Googled "how to sell beef direct" and gotten lost
Free Download
Sell Direct to Families Roadmap
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