The rancher who woke up before sunrise to care for their animals.
The family who just wants to know where their food came from.
These two people are meant to find each other — and we're building the bridge.
Sell Your Herd started with a question we couldn't shake: why does a rancher raising premium, grain-finished, small-batch beef — raising it with purpose, with their hands, on land they love — walk away with $2.00/lb live weight while the same beef ends up on a restaurant menu at $45/lb? Where does the money go?
The answer is: middlemen, infrastructure, and marketing. The beef packer, the distributor, the retailer — every step extracts margin from a product the rancher raised. And the rancher, who did the actual work, gets paid last and least.
We're ag entrepreneurs and direct marketers who have worked alongside ranchers dealing with exactly this problem. We've sat at the kitchen table with operations that have premium animals and no way to reach the people who would pay what they're worth. On the other side of that gap is a family — a mom, a dad, a grandparent putting food on the table — who desperately wants to know exactly who raised their food and can't find them. These two people are already looking for each other.
That's what this is for. The free calculator. The Roadmap. The resource library. And for ranchers ready to go all-in, Agriculture Marketing Agency handles the full marketing build — and Back 40 Logistics handles the entire co-processing and fulfillment side. One call, two solutions.
We want to help 1,000 ranchers go direct by 2027. Not 1,000 downloads. 1,000 operations with a DTC channel running — buyers, deposits, and a waiting list before the animal hits the processor.
The DTC calculator, the Sell Direct to Families Roadmap, the resource library. Plain-spoken, numbers-driven guides for every step of the DTC journey — from pricing your first quarter beef to building a waiting list of 50+ buyers.
No paywall. No course to buy. Just the tools.
Sell Direct to Families RoadmapFor ranchers who want someone else to handle the build: AMA handles the website, email list, e-commerce, CRM, and all the marketing infrastructure. For ranchers who want to hand off the entire operation — processing, fulfillment, and shipping included — Back 40 Logistics is the co-processing and fulfillment partner.
Both tracks require NAE and hormone-free standards. No exceptions.
See Both TracksEverything you need to go from auction prices to direct buyers. Free. No spam.