Sell Your Herd — Free Calculator

You Raised It.
Find Out What It's Actually Worth.

Enter your herd details. Every variable cost comes out โ€” kill fees, processing, shipping โ€” and we show you exactly what you'd net selling direct versus what the auction is paying you today.
Step 1 — What is your herd?
๐Ÿ‚Black AngusMarket Steer
๐Ÿ‚Wagyu CrossF1 โ€” Angus ร— Wagyu
๐Ÿ‚Purebred American Wagyu93%+ / Full Blood
๐Ÿ‘Market LambFeeder / Market
๐Ÿ–Heritage PorkBerkshire / Duroc
Step 2 — Your herd details
How many animals
head
Per animal, lbs
lbs
What you get today, per lb live weight
$
/lb
Lbs of meat per box
lbs
At auction: $3,250/head  ·  $32,500 total for herd
At mid-tier DTC, you net an extra
$0
For Your Herd
Animal Yield Breakdown Live weight โ†’ hanging weight โ†’ retail cuts โ†’ boxes shipped
โ€” Live Weight โ€” Hanging Weight โ€” Retail Cuts โ€” boxes @ 18 lbs / box โ€”/box Est. Ship Cost
Variable Cost Breakdown โ€” Per Animal Costs that scale with each animal sold ยท fixed costs (marketing, infrastructure, etc.) not included
Cost Line Auction$2.50/lb live DTC Low$18/lb blended DTC Mid$22/lb blended DTC High$30/lb blended
Gross revenue โ€” โ€” โ€” โ€”
Auction fees & commission โ€” โ€” โ€” โ€”
Kill Fee โ€” โ€” โ€” โ€”
14-Day Dry Age โ€” โ€” โ€” โ€”
Processing โ€” โ€” โ€” โ€”
Freezer Storage(finished product) โ€” โ€” โ€” โ€”
Cold chain shipping (est.) โ€” โ€” โ€” โ€”
Advertising(3% of gross revenue) โ€” โ€” โ€” โ€”
Fulfillment & Operations(~30% of revenue) โ€” โ€” โ€” โ€”
Net per animal โ€” โ€” โ€” โ€”
vs. Auction today โ€” โ€” โ€” โ€”
Total for Your Herd Net after all costs — โ€” head
Auction
โ€”
what you get today
DTC Low
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DTC Mid
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DTC High
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Sell Your Herd

The buyers looking for what you raise
are already out there.

We build the store, handle the marketing, and find the buyers โ€” so you can focus on the animals. Most ranchers cover our retainer with one additional animal sold DTC per month.

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* This calculator shows variable costs only โ€” costs that scale with each animal sold. All figures pre-tax. Actual results vary. See full methodology โ–พ Fixed costs (marketing, website, equipment, refrigeration infrastructure, labor overhead) are not included and will vary by operation. Auction net = live weight × current price/lb, minus commission (2โ€“5% by species) and yardage fees. Default auction prices reflect USDA cash market averages, April 2026. DTC variable costs include: kill fee ($65โ€“$150/head), processing ($0.85โ€“$1.05/lb hanging weight), 14-day dry age, cold chain shipping (blended rancher share), freezer storage, and 30% fulfillment & ops. Yield assumptions: Beef 60% HW / 58% retail; Wagyu F1 61% HW / 58% retail; Wagyu PB 60% HW / 56% retail; Lamb 50% HW / 75% retail; Pork 72% HW / 72% retail. Tier pricing based on verified DTC market research, April 2026.